Keestrack closes deal to acquire Goldoni. Growth through diversification

"After decades of organic growth, we are pleased to continue our growth by expanding our business into the agricultural segment," said Kees Hoogendoorn, president of the Keestrack Group. "After analyzing many opportunities, we personally felt attracted to Goldoni because of its rich traditional family values that are very close to ours. Our goal is to revive this historic brand and support the local economy and employment ".

"We see a lot of synergy between the two companies, such as: production systems, suppliers and dealer network. We will use this synergy to make the Goldoni operations and the company successful." says Peter Hoogendoorn, Vice President Operations of Keestrack, who have their own production facility for jaw and cone crushers in Ponzano Veneto, Italy.

Keestrack already has a clear strategy to revive production of Goldoni tractors as soon as possible, with a focus on making the best specialized tractors, transcars (mini dumpers) and motocultivators, using Goldoni's tradition and Keestrack's innovation. Keestrack has a strong drive to innovate and is preparing for Industry 4.0.

"The product portfolio will meet customer demands. We are looking to the future and want to introduce K-series open field tractors in the near future. The Goldoni dealer network, in synergy with that of Keestrack, will be the key to make the orange Goldoni tractors strong again in the field ", says Roberto Lopes, CEO of Keestrack Italy.

The Goldoni brand has existed since 1926. The company had a turnover of 50 million euros in 2018. The family business shares the same values as Keestrack and also listens very carefully to customer needs.

Goldoni stands for a high level of technology with care for the environment, Italian traditions and passion for design. From moto cultivators to specialized and compact tractors such as 4WD and Equal Wheels for orchards and vineyards, the GOLDONI range is designed to help farmers manage the entire agronomic cycle more effectively and sustainably.

Keestrack will save 110 jobs by investing in Goldoni and is confident it will be a success. The great brand that Goldoni was, is, and will be even more so in the future.