Anna Jäger Takes Office as the New CMO of Consafe Logistics

Consafe Logistics has appointed Anna Jäger as Chief Marketing Officer (CMO). She joins the management team at a time when Consafe Logistics is further strengthening its position in the European warehouse technology market. Anna succeeds Hélène Rönnmark, who is retiring.

Before joining Consafe Logistics, Anna worked at Sinch, a company specializing in cloud communications, where she served as Vice President of Marketing for EMEA. She brings extensive experience in B2B marketing within the technology sector, with a strong track record in brand development, demand generation, and the execution of go-to-market strategies.

“What attracted me to Consafe Logistics is the combination of strong products, long-term customer relationships, and a culture based on expertise and collaboration. The company has a solid foundation, and there are clear opportunities for further growth. That makes this a particularly interesting time to join the team,” said Anna Jäger.

As CMO, Anna will lead Consafe Logistics' marketing strategy, with a clear focus on supporting the company's commercial ambitions.

“I’d like to bring new perspectives and the experience I’ve gained at international growth companies to Consafe Logistics, while remaining closely connected to our customers and partners. An important part of this is working with the team to further strengthen the collaboration between Marketing, Sales, and Product. By effectively aligning these disciplines, we can respond even better to customer needs with relevant solutions, clear communication, and a consistent customer experience,” Anna adds.

“We are very pleased to welcome Anna to Consafe Logistics at this crucial moment. The market is in a state of flux, and many organizations are looking to invest in modern WMS solutions to strengthen their operations and supply chains. At the same time, we are accelerating our innovation agenda. Examples include our AI agent Astrid, our enhanced Customer Success Program, and the launch of Astro Go WMS—our solution for small and medium-sized businesses—in new markets,” says Kent Olsson, CEO of Consafe Logistics.

“I am convinced that Anna’s experience, leadership, and customer-focused approach will be of great value in realizing our growth ambitions and further strengthening our customer relationships. At the same time, we want to help our customers realize value from their investments in our solutions more quickly, increase their operational efficiency, and achieve better business results,” Kent's decision.