Plastibac celebrates 14 years of partnership with cycling classic Kuurne-Brussels-Kuurne

Plastibac, a leading specialist in plastic products for logistics and storage, has been a loyal partner of the Kuurne-Brussel-Kuurne cycling classic for 14 years. This prestigious race, which was won last year by the ever-popular Wout van Aert, is a fixture on the cycling calendar and brings together a strong field of participants and enthusiastic supporters every year.

As a proud sponsor, Plastibac recently launched its campaign with a striking visual and the powerful slogan "Share the passion. This motto reflects the shared passion for cycling and local initiatives that bring together Plastibac and the local organizers of the race.

"Cycling is in our DNA, just like innovation and sustainability. Through our long-term commitment to Kuurne-Brussels-Kuurne, we not only want to show our sporting involvement, but also strengthen our support for the local community," said Kelly Vanwynsberghe, marketing manager of Plastibac.

The collaboration between Plastibac and Kuurne-Brussels-Kuurne has grown over the years into a strong bond, with both parties sharing the same values: perseverance, team spirit and a passion for progress. With the launch of this new campaign, Plastibac reaffirms its commitment to cycling and the region.

This year's edition of Kuurne-Brussels-Kuurne promises to be another spectacular event, with a challenging course and an impressive field of participants. Plastibac is looking forward to experiencing this cycling heyday together with fans and organizers. As every year, Plastibac also awards a Plastibac Trophy to the rider who crosses the line first at the first crossing on the Brugsesteenweg.