Always close to the end user

With this, the world leader in turntables and accessories for excavators between 1.5 and 33 tons continues its long-standing strategy of wanting to be close to the end user. Martin Frid, Region Manager at engcon, is happy to explain engcon's unique approach.

"In 2016, we opened engcon Netherlands, from which the Dutch and Belgian markets have been served in recent years," said Martin Frid. "In that time, we have made serious strides in sales and support in Flanders in particular. This is obvious, since the team is naturally Dutch-speaking. With the appointment of Alain Gerlach as the responsible Area Sales Manager 2 years ago, we were able to start targeting demand from Wallonia in addition to Flanders."

Martin Frid continues: "In the recent period we saw such an increase in interest in our solutions in Belgium that it was time for even more focus on local, bilingual consulting and after-sales service. Hence the choice to start this branch in Ghent. Together with Alain, we will build on broadening the sales and support team, with the aim of informing and guiding end users in the purchase of engcon products appropriate to their machines and work. "

"Then of course we are talking about our tiltrotators, but our product range includes so much more to make excavators optimally effective. For example, we offer fully automatic quick couplers, proportional control, integrated or detachable grabs, GPS control, hydraulic and mechanical implements and many types of buckets that are optimized in design for use under a tiltrotator."

Engcon considers it extremely important to guide end customers in making the right choice. Martin Frid: "Our whole business model is geared to this: you have to see the local engcon office as a factory branch. Our advisors have active contact with users of our products, the machine owners working in general earth moving, road construction, gardening, railroad construction, forestry, pipe work, pool placement ... In consultation, the question is examined and the customer receives a proposal with the best configuration for specifically his machine and work application."

Complete unburdening

The final pricing, sales, delivery and first-line after-sales are then done through a trusted engcon reseller. Martin Frid: "We have now built up good contacts with various well-known distributors of excavator brands. But even this is done under the guidance of the regular contact person within our engcon team if required. A customer can go to his machine supplier himself with the desired configuration in his hands or we can completely unburden that process and contact the reseller to create the final offer."

"That we work this way serves two purposes: first, the purchase of our equipment is often part of an investment in a new machine, which is often offered by a regular machine supplier with whom the customer also has a trusted relationship. Our offer is therefore logical. We also consider the provision of information essential. Because our products are so innovative and we regularly launch new progressive solutions, we want to be able to advise end users firsthand. We do this by talking to them, by phone or in person, to listen to their needs and translate them into the best setup. In short, we like to be close to our customers. Our team at engcon Belgium is also happy to help you get much more out of your machine," concludes Martin Frid.